Press

Press

April 4, 2009

IconNicholson Hosts North America Workshop On Designing Interactive Environments with the Arduino Physical Prototyping Platform

IconNicholson will host the first workshop in North America on developing interactive environments using Arduino, a world-renowned electronics prototyping platform from Tinker.It!. The exclusive event, which will take place April 7-8, will be lead by Massimo Banzi, co-founder of the Arduino platform and CTO of Tinker.it! Drawing on 10 years of experience in the interaction design and physical prototyping field, Banzi will walk participants through the principles of interaction in retail environments and enable them to build their own interactive elements using Arduino.

"Tinker.it! is excited to collaborate with IconNicholson for this event," says Banzi. "The agency is a long-standing leader in interactive design and so they were the obvious choice for hosting our North America workshop."

As part of the two-day workshop, IconNicholson will present breakthroughs from its Innovations Lab including Social Retailing®, a solution to help its client Nanette Lepore engage deeply with the youth market. Using proprietary technology, Social Retailing® enables customers to connect with friends anywhere in the world as they shop in a physical store. Piloted at the Bloomingdale's flagship store in Manhattan, the innovation was selected by Time Magazine as One of the Best Inventions 2007 alongside the iPhone.

View the press release >

For more information contact:
Mira Leytes
Phone: 646-792-6111
Email: mleytes@iconnicholson.com