IconNicholson mashes up social computing and near-field communication technologies with youth shopping habits - to target young adult shoppers. See why online never looked so good with Social Retailing(SM).

IconNicholson's Social Retailing(SM) concept, first unveiled at the National Retail Federation's (NRF) BIG show at the Javits Center in New York City in January 2007, answers the question that retailers are pondering for the future of their business: How do you engage the digi-savvy youth audience in a cool and unique way while expanding your retail sales and reach?

IconNicholson answered this question for renowned designer Nanette Lepore at a showcase for NRF which used clothing and designs from the Nanette Lepore collection to demonstrate how young shoppers can move from online to mobile, interacting through text messaging, IM and email for a unique shopping experience.

Focusing on a user-centered approach, business planning and analytics and innovative technologies is why IconNicholson is the leading full-service digital agency. Our digital solutions help clients engage, delight and interact more profitably with customers.

In-store experience
A paneled interactive mirror provides on the spot feedback and ambient aura animation while beaming the experience across the Websphere via live video feed.

The interaction
At kiosks, teens can make buying decisions together, see what others have purchased, as well as purchase items that are not in stock in the store. The technology in the store also explores the concept of user generated content. Via live video feed, customers can see what others are trying on and give them feedback.

The technology
One of the key technologies behind Social Retailing(SM) - Near Field Communication - further serves to help retailers monitor inventory in real time and collect data that provides valuable insight into customer mindsets, behaviors and evolving needs.

For more information:

Joseph Olewitz
mktg@iconnicholson.com
212.274.0470
www.iconnicholson.com