Pharmaceutical & Biotechnology Practice
We create innovative and cost effective digital programs that disseminate information about treatment options, whether emerging therapies or approved drugs. Using state-of-the-art digital techniques, we create innovative programs that influence potential users and prescribers.
Integrated Skills
Uniquely, we integrate the skills of medical educators and digital technologists. We create brand-differentiating content and distribute it in the most innovative ways, using digital technology.
| Medical Education | Digital Technology | |
|---|---|---|
| Strategic communications planning |  |
Digital strategy |
| Market research | User interface design | |
| Opinion leader development | Software engineering | |
| Editorial development | Digital media planning | |
| CME development | Online measurement |
Program Objectives and Strategies
Typically, our programs help clients in one of four areas:
- Environment shaping: unbranded digital programs that build or shape a market
- Market penetration: branded digital programs that increase penetration of a specific product
- Partner support: online programs that streamline knowledge sharing between pharmaceutical companies and their advisors
- Digital infrastructure: technology infrastructure required to enable digital MedEd programs
Representative strategies in each of these areas include:
| Objective | Strategies |
|---|---|
| Environment Shaping |
|
| Market Penetration |
|
| Partner Support |
|
| Digital Infrastructure |
|
Experience Base
If it involves digital technology and medical education, chances are we've seen it. Some of the areas we've worked in include:
| Therapeutic Areas |
|
| Audiences |
|
| Digital Media |
|
Learn More
We invite you to review some of our cases.
If you are interested in discussing your needs and how we can help, please contact:
Gregg Fisher
+1.212.386.7673
gfisher@iconnicholson.com
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