User-Centered Development

Your audience's satisfaction and productivity is a large part of achieving your business goals. Why? Because desire is created through innovative and smart design.

At IconNicholson, user experiences are developed focusing on usefulness and usability: matching functions and information deliberately with what the user wants and needs, and facilitating ease-of-use. It's about leading your audience to where you need them to go and helping them make the right decisions.

User-Centered Design demands a rigorous understanding of our clients' target audiences and business goals. We get our insights from more than just focus groups and secondary research, where lack of context turns non-ethnographic research into misdirected strategies. Instead, our User-Centered Design Process emphasizes primary research to properly understand user behaviors and engage them in a participatory design process (e.g., we ask users to name and organize tasks in the most intuitive fashion to them). This relies on early and continuous involvement with, and feedback from, end users.

In addition to continuous feedback from end users, we develop insights into user's on-site behaviors through metrics analysis. These learnings are important to inform site enhancements that based upon user's needs.

This attention to research and analysis supports high-quality, low-cost solutions that are both appropriate and mutually rewarding for your users and your business. Formal and informal usability testing efforts are incorporated throughout our project lifecycle, allowing us to refine the solution and develop effective, elegant user interfaces that satisfy everyone's needs and experiences.