April 4, 2009

IconNicholson Hosts North America Workshop On Designing Interactive Environments with the Arduino Physical Prototyping Platform

IconNicholson will host the first workshop in North America on developing interactive environments using Arduino, a world-renowned electronics prototyping platform from Tinker.It!. The exclusive event, which will take place April 7-8, will be lead by Massimo Banzi, co-founder of the Arduino platform and CTO of Tinker.it! Drawing on 10 years of experience in the interaction design and physical prototyping field, Banzi will walk participants through the principles of interaction in retail environments and enable them to build their own interactive elements using Arduino.

"Tinker.it! is excited to collaborate with IconNicholson for this event," says Banzi. "The agency is a long-standing leader in interactive design and so they were the obvious choice for hosting our North America workshop."

As part of the two-day workshop, IconNicholson will present breakthroughs from its Innovations Lab including Social Retailing®, a solution to help its client Nanette Lepore engage deeply with the youth market. Using proprietary technology, Social Retailing® enables customers to connect with friends anywhere in the world as they shop in a physical store. Piloted at the Bloomingdale's flagship store in Manhattan, the innovation was selected by Time Magazine as One of the Best Inventions 2007 alongside the iPhone.

View the press release >

January 16, 2009

Hartz.com named Best Web 2.0 Site in Sitecore Site of the Year Competition

Hartz.com, the site for leading pet care products company Hartz Mountain Corporation, was named Best Web 2.0 site in the Sitecore Site of the Year competition for North America. Selected from more than 1,500 candidates, the site was recognized for its strong user-generated content features, including a Hartz Tip Exchange, which enables pet owners to easily share their fun, practical, and inspiring stories and practices, as well as discover new ones with video or text tips. "We were impressed with how The Hartz Mountain Corporation and IconNicholson have been able to enrich and enhance the Hartz.com site," says Jason Crea, VP, Client and Partner Engagement at Sitecore. "They have demonstrated excellence in developing a user-friendly site to solve business strategies and create a compelling online presence."

August 14, 2008

Good Morning America Features IconNicholson's Social Retailing® Innovation

Social Retailing® a solution IconNicholson developed to help designer Nanette Lepore reach out to the youth market, was featured today on Good Morning America's segment Hot Tech for Hot Styles. GMA technology contributor, Becky Worley, described Social Retailing® as a "very cool technology that points to the future of the retail experience." By integrating Web 2.0 into the retail store, the system allows in-store shoppers to virtually connect with anyone, anywhere in the world to receive real-time shopping feedback. Social Retailing® was piloted at Bloomingdale's and selected by Time Magazine as one of the Best Inventions of 2007.

View the segment online >